The Adviser has been going for around 28 years, firstly as a black and white publication but now in full colour. There is a free-lance team of a graphic and web designer, Chris Caswell, a credit controller and tele-sales executive, Tina Fry, a Facebook co-ordinator, Debbie Williams and myself, Brian Williams, MD and Editor. We also use a book-keeper for 2 hours per month to generate invoices.

The franchisor took over the Adviser in January 2017 when it was a 12-page, A5-sized publication, dark and with very little editorial. The magazine had been going for over 25 years but the owner, aged 81, had decided to sell. The current owner bought the magazine and within 3 months had turned it into a bright, 16-page, A4-sized production which has been universally well-received around the area.

A franchisee will get the title ‘The xxx Adviser’ where xxx is the name of the locale the franchisee is going to operate from. They will have access to a graphic designer, a tele-sales company to start the business off, a book-keeper to generate invoices, consultancy on how to build up editorial, a syndicated TV review and on-going advice on a week-by-week basis about what the franchisee should be doing. A printer is also available locally who can deliver the magazine to your door.