Who are 3v3 UK?

3v3 UK was formally established as a 3v3 tournament supplier in 2018, shortly after organizing the first 3v3 Pro club academy tournament with Birmingham City FC.

Before this, the team behind the company had been involved in 3v3 organization in several countries under the 3v3 Europe organization. Already in 2008, we did the first test of 3v3 games at the Umbro Cup 2008 in Manchester and then arranged the first official 3v3 UK tournament at the Manchester International Cup in 2015.

The company went on to organize a range of large-scale 3v3 events, including UK national finals at Liverpool FC Academy in 2019, and Manchester City FC Academy in 2020.

In 2021, we joined forces with Europe’s most experienced 3v3 tournament supplier, 3v3europe.com, taking on the master franchise for the UK.

Our mission is to accelerate the development of 3v3 football format with the help of franchisees all over the country.

We will continue to organize big tournaments as a marketing platform for the brand and to promote the franchise program. 3v3 UK is currently also working with and consulting The English FA with the aim to make 3v3 mandatory game format for the youngest age groups by 2022. Chidren’s sports franchises are growing exceptionally well, as parents are concerned about growing childhood obesity trends. Teaching children the importance of staying active through sports is of great importance. Parents are willing to invest money into the health and wellbeing of their children, so the market for children’s sports franchises stays consistently strong.

Sport England is pushing an initiative to help children find a sport they love, so there may be an increase in the number of children looking to try out a variety of sports.

3v3 UK are now expanding and we have a variety of new franchise opportunities right now in several locations. If you want to join with us as we continue our expansion across the UK, we would like to hear from you.